Research is the backbone of every project. Without it, stories lack depth, messages lose credibility, and impact is limited. A strong foundation of research ensures that our work is accurate, meaningful, and effective in driving real change.
Before any project begins, we need to fully understand the issue we are addressing. This means listening to those with lived experience, gathering data, and learning from past work. Research helps us see the bigger picture—what has already been done, what gaps exist, and how our project can make a difference.
A well-researched project gives credibility to the stories we share. It ensures that our exhibitions and campaigns are not just emotional, but also factual and impactful. Research allows us to back up personal stories with data, making them even harder to ignore.
Funders and collaborators need to see that a project is not just a good idea, but a well-planned and well-researched initiative. They need to know that we’ve done the groundwork—spoken to the right people, assessed the need, and planned for real outcomes. Without research, it’s difficult to gain the trust and support needed to bring a project to life.
Every project evolves, and research helps guide its direction. It ensures that we are addressing the right issues in the right way. It allows us to adapt when new information comes to light and ensures that we remain responsive to the needs of the people we aim to support.
Every person who shares their story with us is trusting us to represent them truthfully and respectfully. Research helps us honour that trust by ensuring accuracy, context, and a deeper understanding of the challenges they face.
This is why research is at the heart of everything we do. It transforms ideas into action, strengthens the voices we amplify, and ensures that every project we create has the power to make a real difference.
